Once Upon a Time, it was all about tv, radio and print. While traditional elements still figure into any campaign, sunKING's mission is to reach a client's audience by any means necessary. Offline to online marketing. Viral Marketing. Digital Ad Campaigns. Rich, experiential web sites. Billboard. Sandwich board. If there's a screen on your Uncle's fishing boat, we want to be on it. If you only listen to Brazilian jazz, we'll find your outlet and plug into it.

Whatever makes sense. Whatever pushes the needle.

Think

Before we create, we listen to our clients. We listen to their customers. We learn. We research. We discuss. We think. Ultimately, we collaborate to devise a definitive marketing strategy: one that will drive our creative process.

This is when we look for ideation inspiration in those things that give effective communication its soul: music, art, personal experience, and popular culture. With an eclectic mix of artists, technical wizards, and academic types, we work in concert to produce work of high quality and high performance.

Illuminate

Since all of our talent and tools are in-house, we can execute ideas quickly, efficiently, and flawlessly. Writers, designers, planners, filmmakers, researchers, artists and developers all work in concert to develop unprecedented digital solutions that touch the marketplace with an unexpected creative energy.

We don't need three months to run an idea up the flagpole. We don't need your entire marketing budget to cast talent in eight cities. And we don't need two years to plan and develop a web site. When you're 100% digital, you travel at the speed of light.

Illuminate

When our clients realize success with a sunKING campaign, we have succeeded. Nothing else is important. It's how we judge ourselves, and how we sell ourselves:

We rebuilt Panama Jack's on-line store and increased sales by 300%.

We created a digital sales tool for GE's Reveal Light bulb that gained the valuable/prime shelf space they desired at Home Depot, Target, and other top retailers.

We expanded The Continuing Education University of Health Services online program from just a chiropractic resource to more than 8 programs, serving professionals in all 50 states, Australia, Puerto Rico, and Canada

We introduced Philippe Starck to the real estate world. In turn, we drove more than 350,000 hits in the first month alone to his South Beach condominium development, creating a sell-out before construction was even finished.

We transformed The University of Miami team into superheroes, creating a buzz that resulted in season ticket sales increasing 55%, individual ticket sales by 46%, and family plan ticket sales by 25%. Overall, attendance increased a total of 34% since the campaign's launch.

For more on sunKING, explore this site, or call us in for a visit: 412-201-5100.